Stitch by Stitch - Contemporary handmade textiles from India & Nepal

Contemporary soft furnishings from India & Nepal

Hello!  We are Stitch by Stitch, a textile design studio based in the urban heart of London. 

We work with skilled artisans, primarily in the remote Kutch region of Gujarat, India.  This area is famed for its hand embroidery, weaving, dyeing, spinning and quilt making. 

Our ever-evolving interior textile collections embody the spirit of adventure, discovery and respect for cultural traditions, and marry them with a modern aesthetic.

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Stitch by Stitch was founded by designer Graham Hollick after several life-changing trips to the remote Kutch region of Gujarat, an area famed for its embroidery.  There, he met a group of talented women embroiderers who inspired our very first textile collection.  Later, forays into the Himalayan region of Nepal put us in touch with master weavers and spinners.

We are committed to growing a textile brand with ethical production values at its heart.  We work with home-based embroiderers, many of whom are members of the Self Employed Women's Association (SEWA) in India, an organisation and a movement representing millions of poor, self-employed women.  In Nepal we work with Sabah Nepal, a non-profit organisation promoting the talents of local artisans.  Our embroiderers and weavers are able to earn a fair wage, and so gain independence and self-empowerment from their work.

Read our press coverage here.


Graham Hollick and Karen Sear Shimali are old friends who met whilst studying for their textile design degrees at Winchester School of Art (now Southampton University) in the 1980s.  We both have over 25 years of professional experience working in textile design, trend consulting, interior design, marketing and sales.

As well as developing our own collections, we are always interested in collaborating on new projects with interior designers and retailers.  Please contact us on the email or phone number below, if you would like to discuss an idea!

For wholesale enquiries, please contact us for our price list:

For press enquiries, images and press loans, please contact Karen,, or on 07715 169194.  We are always happy to lend items for photo shoots.

+44 (0)771 516 9194

Registered address: 70 Farleigh Rd, London N16 7TQ

Copyright © Stitch by Stitch Ltd.  2015.  All rights reserved.