About Us

A recent trip to the remote Kutch region of Gujarat, and meeting a group of talented women embroiderers inspired designer Graham Hollick to create our first interior textile collection, Peacock Sportif.  A wealth of artisan knowledge and rich tradition has been re-imagined and reinterpreted.  Subsequent visits to Nepal, and collaborations with local artisans working with indigenous plant materials and wool resulted in Narayan, our second collection.

Ethical Production

Stitch by Stitch is committed to growing a textile brand with ethical production values at its heart.  We work with the Self Employed Women's Association (SEWA) in India, an organisation and a movement representing millions of poor, self-employed women.  In Nepal we work with Sabah Nepal, a non-profit organisation promoting the talents of local artisans.  Our embroiderers and weavers are able to earn a fair wage, and so gain independence and self-empowerment from their work.

Stitch by Stitch embodies the spirit of adventure, discovery and respect for cultural traditions, and marries it with a modern aesthetic.

About Graham and Karen

Graham and Karen met whilst studying for their textile design degrees at Winchester School of Art (now Southampton University) in the 1980s. 

Graham established his career in Paris with the world-renowned trend consultant Li Edelkoort.  He provided expertise in branding, product development and image consultation and launched and became style director for Edelkoort's View on Colour magazine.  Now based in London, Graham has worked as a freelance consultant for clients as diverse as Nicole Fahri and Habitat.  He recently worked in India consulting on fabric ranges for Kenzo, Dries van Noten and Georgina von Etzdorf.

Karen worked for many years in the contemporary furniture industry in London, selling and marketing for some of the UK and Europe's biggest designer furniture brands, such as Minotti, Moroso and Hitch Mylius.  She has advised interior designers and architects on furniture for both small domestic and large commercial projects, and has also written on interior and product design for several design trade publications.