Stitch by Stitch

Honouring traditions, embellishing futures

Stitch by Stitch work with some of the most talented embroiderers and weavers in the world to bring you gorgeous interior textiles.  Our fresh, modern-rustic designs pay homage to ancient traditions, whilst reinterpreting them for the future.

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About Us

Stitch by Stitch embodies the spirit of adventure, discovery and respect for cultural traditions, and combines them with a modern aesthetic.

A recent trip to the remote Kutch region of Gujarat, famed for its embroidery, and meeting a group of talented women embroiderers inspired designer Graham Hollick to create our first collection of cushions, throws, quilts and bags, called Peacock Sportif.  

Later, visits to Nepal resulted in collaborations with local weavers and producers of hand-spun wool, and yarn made from the indigenous giant Himalayan stinging nettle plant.  These artisans produce our Narayan collection of felted wool rugs, woven cushion covers and throws.

In both collections, a wealth of artisan knowledge and rich tradition has been re-imagined and reinterpreted.

As well as developing our own collections, we are interested in collaborating with interior designers and retailers to create exclusive textile collections.  Please contact us if you would like to discuss a project.

Ethical Production

Stitch by Stitch is committed to growing a textile brand with ethical production values at its heart.  We work with the Self Employed Women's Association (SEWA) in India, an organisation and a movement representing millions of poor, self-employed women.  In Nepal we work with Sabah Nepal, a non-profit organisation promoting the talents of local artisans.  Our embroiderers and weavers are able to earn a fair wage, and so gain independence and self-empowerment from their work.

About Graham and Karen

Graham and Karen met whilst studying for their textile design degrees at Winchester School of Art (now Southampton University) in the 1980s. 

Graham established his career in Paris with the world-renowned trend consultant Li Edelkoort.  Now based in London, Graham has worked as a freelance consultant for clients as diverse as Nicole Fahri and Habitat.  He recently worked in India consulting on fabric ranges for Kenzo, Dries van Noten and Georgina von Etzdorf.

Karen worked for many years in the contemporary furniture industry in London, selling and marketing for some of the UK and Europe's biggest designer furniture brands.  Karen writes our blog, and contributes regularly to Heart Home Magazine's blog.

Graham and Karen.  Photo: Josh van Gelder.

Graham and Karen.  Photo: Josh van Gelder.

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